Mr. Pradeep Edward

Chief Executive Officer – Lanka Hospitals Diagnostics (Private) Limited

Pradeep is a Certified Professional Marketer (Asia Pacific), Practicing Marketer (Sri Lanka), Chartered Marketer (CIM-UK), and a Fellow member of Chartered Institute of Marketing (CIM-UK). He was awarded the Fellow Membership of the Institute of Management Specialist (IMS-UK), and Certified Professional Finance Manager from the Institute of Professional Finance Mangers (IPFM-UK); he is a Life Member of the Sri Lanka Institute of Marketing – SLIM. Pradeep holds an MBA from Buckinghamshire University, Post Graduate Diploma in Marketing / Business Management and a Diploma in Finance.
He is a Council member of the Sri Lanka Institute of Marketing, serving in the capacity President, prior to his current position, he has held the positions of Vice President, Secretary, Asst. Secretary and forum Member at SLIM.
He is a Past President of the Pharma Promoters Association of Sri Lanka, and also a Past President of the SLIM MBA Alumni. Further, he has served as Secretary of the Sri Lanka Chamber of the Pharmaceutical Industry in association with the Ceylon Chamber of Commerce and held positions at the National Chamber of Commerce and is involved in activities in the presidential secretariat. He is currently a Member of the National Branding Committee to develop a strategic global campaign for Sri Lankan Exports appointed by the department of National Planning Ministry of National Policies and Economic Affairs in coordination with the Export Development Board. He was also a Director of CPM society at Sri Lanka and was an EXCO member of the OPA.

Chief Executive Officer of Lanka Hospitals Diagnostics, Pradeep Edward Counts over 22 years of work experience in both local and multinational companies, of which 17 years were in the Managerial capacity with over 10 years reporting at Board Level in General Management /COO and CEO Capacity.

He has won international awards such as Specialized Marketing Manager Award from IMS-UK and has been a Judge and Technical Advisor at both local and international programs such as National Exporters Awards and the Asia Marketing Excellence Awards.